When the Covid-19 pandemic forced the cancellation of the Brussels Motor Show, Mazda faced a challenge: how to maintain the excitement of one of their most important sales moments of the year without the physical event. Instead of losing this opportunity, Mazda decided to bring the motor show experience directly to the customer by creating an engaging online platform.
The “digital showroom” allowed visitors to explore Mazda’s latest models from the safety of their homes, while also driving conversions through tailored content, clear product storytelling, and intuitive pathways to purchase or discover Mazda’a models.
In combination with the digital world, a physical “drive Thru” was created for people to enjoy and discover the Mazda vehicules from within the safety of their own car.
This project not only replicated the atmosphere of the motor show but also reimagined how car brands can connect with customers in a digital-first world.